Simple Points & Rewards sends automated emails for key loyalty events. All emails are configured under Points & Rewards › Settings › Email Notifications and are delivered using WooCommerce’s email template (matching your store’s branding) with a fallback to standard wp_mail().

Points Earned Email

Sent to a customer whenever they earn points. You can enable or disable this globally, and also configure it per earning action type.

• Global Toggle – Enable or disable all points earned emails.
• Subject – Email subject line (supports placeholder variables).
• Body – Email body HTML (supports placeholder variables).

Per-action overrides: you can set a different subject and body (or disable the email entirely) for each specific earning action – signup, purchase, referral, review, birthday, daily login, etc.

Available Placeholders

{user_name}, {user_email}, {points}, {points_label}, {action}, {total_points}, {site_name}, {site_url}, {rewards_url}

Voucher Claimed Email

Sent when a customer successfully claims a reward voucher. Includes the coupon code and a link to apply it.

• Toggle – Enable or disable.
• Subject & Body – Customisable with voucher-specific placeholders.

Additional Placeholders for Voucher Email

{voucher_code}, {voucher_type}, {voucher_value}, {cart_url}, {checkout_url}, {apply_coupon_url}

Level-Up Email (Pro)

Sent when a customer advances to a new loyalty level. Congratulates them and shows their new level details.

• Toggle – Enable or disable.
• Subject & Body – Uses placeholders: {level_name}, {level_icon}, {user_name}, {points_label}.

Tips

• Always personalise emails with {user_name} to make them feel individual.
• Include {rewards_url} with a clear call-to-action to drive customers back to the dashboard.
• Test emails by triggering a manual point adjustment on a test account.
• For per-action emails, consider a different tone for birthday emails vs. standard purchase emails.