Email Notifications

Simple Points & Rewards sends automated emails for key loyalty events. All emails are configured under Points & Rewards › Settings › Email Notifications and are delivered using WooCommerce’s email template (matching your store’s branding) with a fallback to standard wp_mail().

Points Earned Email

Sent to a customer whenever they earn points. You can enable or disable this globally, and also configure it per earning action type.

• Global Toggle – Enable or disable all points earned emails.
• Subject – Email subject line (supports placeholder variables).
• Body – Email body HTML (supports placeholder variables).

Per-action overrides: you can set a different subject and body (or disable the email entirely) for each specific earning action – signup, purchase, referral, review, birthday, daily login, etc.

Available Placeholders

{user_name}, {user_email}, {points}, {points_label}, {action}, {total_points}, {site_name}, {site_url}, {rewards_url}

Voucher Claimed Email

Sent when a customer successfully claims a reward voucher. Includes the coupon code and a link to apply it.

• Toggle – Enable or disable.
• Subject & Body – Customisable with voucher-specific placeholders.

Additional Placeholders for Voucher Email

{voucher_code}, {voucher_type}, {voucher_value}, {cart_url}, {checkout_url}, {apply_coupon_url}

Level-Up Email (Pro)

Sent when a customer advances to a new loyalty level. Congratulates them and shows their new level details.

• Toggle – Enable or disable.
• Subject & Body – Uses placeholders: {level_name}, {level_icon}, {user_name}, {points_label}.

Store Credit Claimed Email

With the Simple Store Credit plugin active, a “store credit claimed” email is sent when a customer redeems points for store credit or converts points. Its settings are on the Simple Store Credit settings tab, with its own Subject and Body. While it is on, Simple Store Credit’s own emails are not sent for these redemptions.

Every points email can also use {store_credit_balance}, the customer’s available store credit balance. It is empty while Simple Store Credit is not active.

Tips

• Always personalise emails with {user_name} to make them feel individual.
• Include {rewards_url} with a clear call-to-action to drive customers back to the dashboard.
• Test emails by triggering a manual point adjustment on a test account.
• For per-action emails, consider a different tone for birthday emails vs. standard purchase emails.