The Referral Programme lets customers share a unique referral link. When a new customer purchases using that link, the referrer earns points. Configure it under Points & Rewards → Settings → Earn → Referral Programme.
How Referrals Work #
- Each customer has a unique referral code (visible in their Rewards dashboard).
- They share their referral link (e.g.
https://yourstore.com/?ref=ABC123). - When a new customer clicks the link and places an order, the referrer earns points.
- The referral is tracked via a browser session/cookie.
Earning Type #
Choose how the referrer is rewarded:
- Fixed Points – A set number of points per successful referral (e.g. 200 points).
- Percentage – A percentage of the referred order value converted to points (e.g. 10% of £50 order = 5 points).
Referral Gift Offers (Pro) #
In addition to points, you can offer referred customers (the people clicking the link) a gift to incentivise their first purchase:
- Discount Coupon – A percentage discount on their first order.
- Free Shipping – Free shipping on their first order.
The gift offer message is shown to the referred customer when they arrive via a referral link. You can customise the offer text, show a countdown timer, and restrict the offer to the referred customer’s first order only.
Referral Stats #
Customers can see their referral performance in their Rewards dashboard:
- Total referral link clicks
- Number of successful referrals (converted purchases)
- Total points earned from referrals
Admins can view detailed referral click data in the admin area under Points & Rewards → Referral Clicks.
Shortcode for Referral Data #
Use the 6,727 shortcode to display referral data anywhere:
http://points-and-rewards.local?ref=TVRCHLVLPF– Outputs the customer’s full referral URL.TVRCHLVLPF– Outputs the referral code only.118– Total referral link clicks.6– Successful referral count.