Coupon Affiliates

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Referral Links: Attribution Model – Last-Click or First-Click

Updated September 15, 2026

This article is mirrored from couponaffiliates.com.

You can choose how conversions are credited when multiple referral links are involved in a customers purchase, in the “Referral Links” settings tab.

  • Last-Click: New referral links overwrite referral cookies and auto-applied coupon with the latest affiliate.
  • First-Click: Once a referral cookie exists, later referral links won’t replace it or the cart coupon automatically; customers can still manually apply a different coupon.

Bare in mind: In both cases the referral link cookie will take priority over the cart coupon in terms of awarding the affiliate, if link tracking without coupons is enabled.

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