Advanced Customer Reports
for WooCommerce

Know every customer, grow every order.

Generate advanced reports to view detailed analytics and data for each of your WooCommerce customers. Orders, spend, products, coupons, attribution and health scores, all in one clear report.

Free version on WordPress.org 50+ active installs Version 2.0.0, updated 3rd August 2026 Changelog
Advanced Customer Reports customer report with order analytics
87Health scoreLoyal · Low risk
Reorder expectedDue in 6 days · send a nudge
Win-back couponCreated in one click

Everything you need to know about your WooCommerce customers

Advanced Customer Reports makes it easy to view advanced analytics and data for every one of your customers. See their total orders, order averages, full order history, recent activity, totals for each product, product affinity, coupons used, where they came from and much more. Filter any report by date range or order status, or leave the customer field empty to run the same report across your whole store.

How it works

Pick a customer

Search by name, email, username or ID, or choose one from the sortable customers list.

Generate the report

One click compiles every order, product, coupon and payment into a single customer report.

Explore the tabs

Dig into insights, orders, products, payments, shipping, coupons, attribution, cart and activity.

Take action

Spot at-risk and VIP customers, then send a coupon or follow-up email straight from the report.

Report tabs

Nine report tabs, one complete customer view

Every report is organised into clear tabs so you can find the data you need in seconds.

Insights

A summary of the customer at a glance: revenue breakdown, purchase timeline, discount behaviour, first vs latest order, and refund and status risk.

Orders

Every order the customer has placed with date, time, status, totals and origin, plus a recent order activity log and status totals.

Products

Every product they have bought with quantities and spend, the categories they buy from most, stock levels and product affinity.

Payments

Which payment methods the customer uses, how many orders were placed with each, and how much each is worth.

Shipping

Every shipping address the customer has ordered to, along with the shipping methods they choose and totals for each.

Coupons

Every coupon the customer has redeemed, how many times they used each one, and the total discount received.

Attribution

Where their orders came from: first and latest touch, referrers, landing pages, devices, and orders and revenue by source.

CartPRO

What the customer has in their cart right now, what it is worth, coupons applied, and whether it is active, idle or abandoned.

Activity LogPRO

A log of everything the customer has done on your store, such as new orders, payments, logins and password changes.

Customer Insights

Understand each customer at a glance

The Insights tab summarises the numbers that matter, so you know who is worth nurturing.

Revenue Breakdown

See gross sales, net retained revenue, discounts given, refunded amounts, shipping charged and tax collected for each customer.

Purchase Timeline

A monthly spend chart covering the last 12 months, with the orders, gross revenue, discounts and refunds for each month.

First vs Latest Order

Compare the customer’s first order against their most recent one, to see whether their order value is growing or shrinking.

Refund & Status Risk

See how many of their orders were refunded, cancelled or failed, and what percentage of their orders that represents.

Order Analytics

Every key metric for every customer

Generate a report and instantly see total orders, total spent and items purchased, alongside the averages that tell you how each customer really shops.

Totals and order range

Total orders, amount spent and items purchased, plus their largest and smallest orders and last order date.

Averages that matter

Average order value, average products per order and the average time between orders, so you know how often they return.

Customer report with order analytics
Customer report insights tab

Insights Tab

Revenue, timeline and risk in one view

The Insights tab summarises the customer at a glance: a full revenue breakdown, a 12-month purchase timeline, discount behaviour, first vs latest order and refund and status risk.

Revenue breakdown

Gross sales, net retained revenue, discounts, refunds, shipping and tax, each with a simple visual bar.

Purchase timeline

A monthly spend chart for the last 12 months, with orders, gross revenue, discounts and refunds per month.

Orders & Activity

A complete order history for each customer

View a full, detailed list of every order the customer has placed, with order status totals, then follow each one through a recent order activity log.

Detailed orders list

Every order with its date, time, status, origin, subtotal, discount, shipping, tax and total, plus one-click CSV export in PRO.

Recent order activity

See the progress and log updates for all their orders, such as status changes, notes or payment errors.

Customer report orders tab
Customer report products tab

Products Purchased

See exactly what they buy

A full list of the products the customer has purchased, with orders, quantity, total spent and last purchased for each, plus the categories they buy from most.

Products and categories

Totals for every product and product category the customer buys, with current stock levels for products they purchase.

Next best productsPRO

Get cross-sell and upsell suggestions for each customer based on what they have already bought.

Product Affinity

Discover what is bought together

The product affinity table shows you which products are frequently bought together by that particular customer, or by all of your customers store-wide.

Frequently bought togetherPRO

See the strongest product pairings with how often each combination appears in their orders.

Per customer or store-wide

Run the affinity report for one customer, or leave the customer empty to analyse pairings across your whole store.

Customer report product affinity table
Customer health, RFM and recommended actions

Health & Actions

Know who to nurture, and what to do next

PRO gives every customer a health score and segment, benchmarks them against your store averages, and turns the numbers into a prioritised list of recommended actions.

Customer health & RFMPRO

A health score, a named segment such as VIP, loyal or at risk, an expected next order date and reorder status.

Recommended actionsPRO

Send a win-back offer, reward loyalty or nurture a second order, with one-click coupons and follow-up emails from the report.

Upgrade to PRO

Go further with Advanced Customer Reports PRO

Unlock deeper filters, customer health scoring, recommended actions and one-click follow-ups.

Filter by Date

Filter the customer reports to get all the analytics for only a specific date range, plus extra “This Year” and “Last Year” presets.

Filter by Status

Filter the customer reports to get all the analytics for only a specific order status. Completed orders are available in the free version.

Customer Health & RFM

Give every customer a health score and a named segment, such as VIP, loyal, at risk or dormant, based on recency, frequency and spend.

Reorder Predictions

See when the customer is expected to order again, and whether that reorder is due or already overdue.

Store Comparison

Compare the customer against your store averages for order value, lifetime value and orders per customer, and see where they rank by spend.

Recommended Actions

Turn the customer’s metrics into a prioritised list of next steps, such as sending a win-back offer, nurturing a second order or rewarding loyalty.

One-Click Coupons

Generate a win-back, second-order or loyalty coupon for the customer in one click, without leaving the report. Existing coupons are detected so you never create duplicates.

Email Your Customers

Compose and send a follow-up email to the customer straight from the report, using a pre-written template for each recommended action.

Product Affinity

See which products are frequently bought together by that particular customer, or by all customers.

Next Best Products

Get cross-sell and upsell suggestions for each customer, based on the products they have already purchased.

Current Cart & Cart Status

See what a customer has in their cart right now, what it is worth, any coupons applied, and whether the cart is active, idle or abandoned.

Customer Activity Log

View a log of all activity the customer has done on your store, such as new orders, payments, logins and password changes.

Campaign & Device Attribution

See which UTM campaigns, sources and mediums the customer buys through, what each is worth, and which devices they order on.

Export Data

Export customer orders, including attribution columns, and order activity notes to a CSV file to use in a spreadsheet or other software.

And so much more

Everything you need to know your customers

A complete customer analytics toolkit, built right into your WooCommerce dashboard.

Guest Customers

Customers who checked out without an account are included too, matched by billing email, so guest orders are never missing.

Order Attribution

See how each customer was first acquired, what brought them back, and a breakdown of orders and revenue by source.

Customers List

Browse every customer in one sortable list with their orders and total spent, and filter by order count or amount spent.

Store-Wide Reports

Leave the customer field empty to run the same report across all of your customers at once.

Shareable Report Links

Every customer report has its own web address, so it can be copied, shared with your team or bookmarked.

Report Filters

Filter any report to view analytics for all time, this month or last month, with date ranges and statuses in PRO.

Payment Methods

See which payment methods the customer uses, how many orders were placed with each, and how much each is worth.

Shipping Details

Every shipping address the customer has ordered to, along with the shipping methods they choose.

Coupons Used

Every coupon the customer has redeemed, how many times they used each one, and the total discount received.

Discount Behaviour

See how many of the customer’s orders used a coupon, the total discount given, and the average discount per order.

Fast & Lightweight

Reports compile their figures from the WooCommerce Analytics tables, so even large stores open reports in a fraction of a second.

Priority Support

If you ever need any help, send a message to our expert team any time and we’ll be glad to help out.

Pricing

Get started today, risk-free

Risk-free 4-day trial 14-day money-back guarantee Cancel any time
Most Popular

Pro Yearly

$39

Per year

  • 1 website license
  • Access all PRO features
  • Plugin updates for 1 year
  • Premium support for 1 year

Pro Lifetime

$99

One-time payment

  • 1 website license
  • Access all PRO features
  • Plugin updates forever
  • Premium support included

Your trust is important to us. We provide clear and fair pricing, and the price you sign up at stays the same for as long as your subscription is active, with no sudden cost hikes after the first year. Easily cancel or switch plan any time. Pricing is in USD and excludes applicable VAT. An active PRO subscription is required for future updates and support.

14-day money-back guarantee

Protected by our 14-day money-back guarantee

We look forward to helping you understand your WooCommerce customers. But if things don’t work out, simply contact us within 14 days of upgrading and we’ll refund 100% of your money, no questions asked.

Elliot Sowersby

Elliot Sowersby

Founder & Lead Developer

Here to help

Questions? We’ve got you covered

Ask a Question

Have a pre-sale question, or already a PRO user? Send us a message directly.

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Documentation

Our docs explain everything you need to know about setting up the plugin.

View Documentation →

Support Forums

Check out the community support forums for help with the free version.

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Start understanding your customers today

Join 50+ WooCommerce stores using Advanced Customer Reports. Try it free, or upgrade risk-free with a 14-day money-back guarantee.

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