What is search engine optimisation?
Search Engine Optimisation (SEO) is the process improving your websites content and backlinks, to rank higher for certain keywords on search engines like Google. SEO is a great opportunity to drive traffic to your website, and is certainly not something that should be ignored if you’re looking to grow your business online.
If you work with us, we’ll build and manage an effective SEO strategy for your website, track performance, and report back on the growth and improvements made every month.
What SEO services do we provide?
We offer a variety of services in our SEO plans, to help increase traffic, leads and sales on your WordPress website.
Keyword Research and Selection
We’ll find the keywords your customers are searching for in Google. Whether based on your products and services, or from your competition, we’ll gather the most attractive phrases in your industry.
Website Landing Page Alignment
The average visitor decides in less than 7 seconds whether they will stay on and explore a landing page. If your landing pages are not performing well, it usually means the content does not align with your visitors expected experience. We’ll work on optimising and improving your SEO landing pages for improved conversions from SEO traffic.
Content Marketing Research / Plan
A high quality content marketing plan is extremely important. Not only can it enhance your SEO rankings, but it also builds trust and authority with your visitors. We will find and suggest new ideas for your websites blog based on what content your customers are consuming on Google, Twitter and Youtube.
We can even have expert UK/US writers create these posts for you, with detailed subject research, royalty free images and more. You’ll also be able to review the blog post and provide feedback before it’s published.
We’ll keep track of your competition to find new ideas for your SEO strategy. We’ll gather keywords that they are ranking for, how much traffic they receive and where it comes from, what backlinks they have, and what blog content they rank for.
PR Link Building
We’ll monitor and keep track of journalist requests on Haro and Twitter, and report to you if we find anything attractive that could lead to high quality backlinks to your website, which can help boost SEO authority.
Backlink Building & Opportunity Audits
Good quality backlinks help to improve your SEO. We will research exactly what keywords your competitors are ranking for, how much traffic they receive, where it comes from, what backlinks they have and what blog content they rank for.
We’ll analyse these to find good quality backlinks that your website doesn’t currently have. We’ll then help you with reaching out to these to build your own backlinks with them.
We will complete frequent technical SEO audits of your website and will generate a list of technical actions that need completing in order to improve your website’s SEO performance. Once approved, we’ll then implement these fixes for you.
Rank Math SEO PRO
We also include a free license of Rank Math SEO PRO plugin, and setup, manage, and optimise it for you, with the best settings for your website. We’ll monitor this every month to make sure it’s always well optimised with your latest content and pages.
Get your own dashboard with detailed analytics reports for SEO keyword rankings, backlinks, competitor SEO, Google search console, Google analytics, and more. Historical data allows you to keep track of your website growth, and compare your current stats to previous weeks/months.
How do we build your SEO strategy?
The initial setup and development of your SEO strategy will take place in the first month.
1. Initial Analysis
We’ll begin the initial analysis of your business, website, and current SEO strategy, then send you a few questions to collect some information before we get started.
2. Keyword Research
We’ll research and identify the keywords that your customers are searching, including those they use in both the research phase, and the buying phase.
3. Onsite SEO
We will plan out website structure and content/technical SEO changes required to ensure your website has a better chance of increased rankings for your keywords.
4. Offsite SEO
Building backlinks is very important for SEO. Our strategy will help you build new backlinks from three sources: Journalist outreach, Competitor backlink analysis, Guest post opportunities.
5. Action Plan
Once we’ve built your strategy, we then put it into action with a detailed action plan. This consists of identifying where your current SEO, both onsite and offsite, is not aligned with the strategy we’ve devised.