If there’s only one thing in business that’s better than generating profits from your work, it’s earning increased revenue off the back of someone else’s work instead. If you’re a web designer, marketing agency, or tech firm that builds websites on the behalf of your clients, white-label WordPress maintenance could be the answer.
So, what exactly is white-label WordPress maintenance and why is it a winning solution for your company. Here’s all you need to know.
What Is White-Label WordPress Maintenance?
While we have written far more in-depth explanations elsewhere on this site, white-label WordPress maintenance can be described as outsourcing the maintenance tasks associated with managing a successful website on behalf of your client.
Or to put things another way, the following pathway will be followed:
- You build and design a website for the client by using WordPress and the various tools on offer.
- Then we take care of the ongoing maintenance, security & hosting on your behalf.
- The work is presented to the client as if you’ve completed it yourself, carrying your branding etc.
- We continue to work on your behalf to maintain the client’s site while they think you’ve done the work.
In many ways, you are hiring as a team of outsourced employees that are tasked with the maintenance aspects of the WordPress site. We provide a service to you as a subset of the service you provide to the client.
Why Is WordPress Maintenance A Key Service To Offer?
Given that you work in this arena, you already know that WordPress is the most popular web builder and CMS system on the market, and is the preferred choice for website owners for many reasons, including:
- They are familiar with the layouts, navigation, and mechanisms.
- It offers a simple yet highly customisable service.
- End users are familiar with the layouts too.
- It can incorporate blogs, ecommerce, company info, and customer care in one place.
While WordPress is one of the oldest CMS platforms around, it is also very well attuned to the latest user behaviours. The days of surviving with static websites have long gone, and website owners are now tasked with keeping their domains fresh and interesting. This is one of the main reasons that WP maintenance is so vital.
Through the use of WordPress maintenance, you also provide clients with reassurances regarding security, as well as updates required to make the most of WP’s latest features at any given time.
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So, Does It Translate To Increased Profits?
In a word: yes.
Whether you’re a freelancer or an agency, establishing the fundamentals of the website is where you make your biggest profits. However, clients want maintenance, which can consume a lot of your time and money for very low profit margins. This distracts you from working on new projects that could be far more rewarding.
With white-label WordPress maintenance, you can bypass many of those problems while increasing the profits made from each client too. Our white-label services can cost as little as £30.25 per month per site (with bulk pricing). Even if you charge a client £90 per month, this generates an extra £717 per year from the client. Moreover, it turns a one-time user into a returning monthly user without any extra effort on your behalf.
If 50 clients were to eventually sign up to the service, you could be directly adding at-least £35800 to your annual income while also gaining a host of other benefits. As a freelancer, it could be life-changing, or as an agency that money can be reinvested in other areas of the business. Either way, getting extra income in this manner can only be a smart move.
Our team can provide a range of WordPress maintenance services too. You can decide which are required or not required on a client to client basis. They include:
- Managed WordPress Updates
- Ongoing Speed & Performance Optimisations
- SEO & Marketing Support
- WordPress Hosting & Backups
- WordPress Security
- Weekly Website Reporting
- and more…
Whichever solutions are utilised, everything that’s presented to the client will carry your branding as if the work were completed by your team rather than an outsourced service. This is why they’ll be more than happy to pay the premium price for these additional ongoing services, not least when combined with your high-quality initial designs and work.
This is a great opportunity to provide greater value for money for the client while boosting your profits too. If you’re in the early phases, those extra earnings will be small but worthwhile and noticeable. Once you grow a large client base, this secondary source of income can make all the difference.
It’s Not All About The Profit Margins
While generating a greater level of revenue and profit from the client is the main incentive for incorporating any new idea or strategy, it’s important to recognise the other benefits that can be gained from white-label WordPress maintenance.
Here are just five other reasons to add this type of service to your arsenal:
- Clients will know that you are able to provide a comprehensive service for the long haul, which will open your doors to a far bigger audience.
- You will save time and hassle, allowing you to serve a greater number of clients and focus on building the business in this manner.
- The reputation of the business will grow as it is seen to offer even more services and will keep clients happier. This should lead to recommendations and new sales.
- Your team’s in-house expertise will be more targeted, which should allow you to take the quality of your services to a new level while also embracing new ideas and changes.
- This is the perfect way to increase the size of your operation without taking on extra permanent staff or bigger premises.
Ultimately, your workload for each client will remain almost unchanged while the clients gain a far greater and more comprehensive service. If that doesn’t bring increased success, not least in terms of your profits, what will?
Want to learn more about white-label WordPress management, including how to implement it in the quickest manner?